Practically everyone and their grandma is on Facebook. In fact, Facebook now boasts over 950 million users logging on in a given month…29 percent more than a year ago. With facts like that, it’s easy to see why Facebook is the most successful social media website in the world. Many businesses big and small have taken notice, making Facebook fan pages a must-have for any aspiring entrepreneur in the year 2012. You're probably thinking: what does this have to do with storage auctions? Well, even you as a storage hunter can use it to your advantage! Here’s why:
Free Advertising
This is the best reason for any business to make a fan page. You have a place to reach out to fans and potential customers without paying a penny! Facebook does offer paid ads that will help boost your reach, but they’re not necessary to be successful on Facebook. Word of mouth, even in the digital age, is one of the best ways to gain a following. If you have a shop of any kind, promoting it is the best way to make sales. How are people going to know to buy from you if they don't know you exist?
Connect with a Larger Fan Base
You may be well known to the antique dealers and collectors in town, but if you’re looking to broaden your horizons and network with people all across the globe, this is the best way to do it! Not only can you find new customers, you can also make new connections. Who knows, if you ever decide to travel to a California storage auction, wouldn’t it be nice to have a familiar face when you got there?
Show the World What You Got
People on Facebook love pictures. This works great for if you have an eBay store. Share links to products with the community on Facebook to spark interest, and maybe even get people to share the photo with their Facebook friends. The more eye catching the photo, the better! Tread lightly with this, however: if you post too many pictures with a “BUY NOW!” caption, people are going to get angry and assume you’re just spamming them. Nobody likes a spammer.
Get Real and Share Your Stories
Facebook fan pages are a great way to show customers a “behind the scenes” look at what you’re doing. Take pictures of the bizarre things you found in a storage unit, or share a funny joke that the auctioneer told the crowd. People love feeling like the seller they’re dealing with is a real, relatable person, and it will make people trust you more. The more people trust you, the more people will want to buy from you!
Offer Specials, Promotions, Etc.
If you’re running a sale in your shop, Facebook is a great way to let people know. Certain selling sites like Etsy even allow sellers to offer “coupon codes”, which you can share exclusively with people who like your Facebook page. May Facebook savvy users offer free giveaways through Facebook, or offer discounts if a certain amount of people like their page. This is an excellent way to get more traffic flowing through your page—people can’t refuse a bargain!
So storage hunters, if you have a shop of any kind, whether it’s good old brick-and-mortar or online, Facebook is an indispensable tool to build your customer fan base. Whether we like to admit it or not, we’re a society that thrives on social media, and only the smartest and internet savvy businesses survive.
Free Advertising
This is the best reason for any business to make a fan page. You have a place to reach out to fans and potential customers without paying a penny! Facebook does offer paid ads that will help boost your reach, but they’re not necessary to be successful on Facebook. Word of mouth, even in the digital age, is one of the best ways to gain a following. If you have a shop of any kind, promoting it is the best way to make sales. How are people going to know to buy from you if they don't know you exist?
Connect with a Larger Fan Base
You may be well known to the antique dealers and collectors in town, but if you’re looking to broaden your horizons and network with people all across the globe, this is the best way to do it! Not only can you find new customers, you can also make new connections. Who knows, if you ever decide to travel to a California storage auction, wouldn’t it be nice to have a familiar face when you got there?
Show the World What You Got
People on Facebook love pictures. This works great for if you have an eBay store. Share links to products with the community on Facebook to spark interest, and maybe even get people to share the photo with their Facebook friends. The more eye catching the photo, the better! Tread lightly with this, however: if you post too many pictures with a “BUY NOW!” caption, people are going to get angry and assume you’re just spamming them. Nobody likes a spammer.
Get Real and Share Your Stories
Facebook fan pages are a great way to show customers a “behind the scenes” look at what you’re doing. Take pictures of the bizarre things you found in a storage unit, or share a funny joke that the auctioneer told the crowd. People love feeling like the seller they’re dealing with is a real, relatable person, and it will make people trust you more. The more people trust you, the more people will want to buy from you!
Offer Specials, Promotions, Etc.
If you’re running a sale in your shop, Facebook is a great way to let people know. Certain selling sites like Etsy even allow sellers to offer “coupon codes”, which you can share exclusively with people who like your Facebook page. May Facebook savvy users offer free giveaways through Facebook, or offer discounts if a certain amount of people like their page. This is an excellent way to get more traffic flowing through your page—people can’t refuse a bargain!
So storage hunters, if you have a shop of any kind, whether it’s good old brick-and-mortar or online, Facebook is an indispensable tool to build your customer fan base. Whether we like to admit it or not, we’re a society that thrives on social media, and only the smartest and internet savvy businesses survive.
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